It is increasingly being acknowledged that “my food is safer than yours” is a diminishing strategy for individual producers since it damages the entire food industry as producers try to back-up their food-safety claims with scientific data. The need for measuring and validating food safety practices throughout industry has never been felt more to effectively encourage low performers to catch up and stay away from precarious methods of ensuring industry standards.
ISO-accredited certification has proved itself around the world over the last decade, to be capable of bringing in accurate autonomous assessment discipline in an organization for its food safety management system (since food safety is inherent in the management system and cannot be “tested” into a system) and making the producers who focus on measuring and ensuring integrity of food-safety practices and audit processes, turn the tables on those who flaunt aggressive food-safety claims.
In Bangladesh, Livestock industry, which has the highest potential for alleviating rural poverty, has been experiencing limited growth due to complete lack of quality control practices. In the absence of legal and regulatory framework, livestock development in the private sector has been increasingly taking place in an arbitrary manner worsening quality controlling of livestock products.It could not have been anymore timely for BRAC Dairy, a BRAC social enterprise that serves cattle farmers with market-linkage creation and protection from milk-price volatility resulting from over-supply, to receive ISO 22000 Certification and set an example of vigilance at every stage of dairy production, processing, and distribution contributing to dairy products’ safety record.
ISO 22000 provides international harmonization in the field of food safety standards, offering a tool to implement HACCP (Hazard Analysis and Critical Control Point) throughout the food supply chain. As a result, BRAC Dairy will not only be enjoying reduced operating cost, increased operational efficiency and improved food-safety risk management, but also proven business credentials in both national and international markets, winning more businesses and consumers with renewed confidence in the enterprise’s dairy products.
As BRAC Dairy products’ level of integrity reaches a new height, the Dairy industry in Bangladesh gets an opportunity to give food-safety its much deserved attention by improving the audit process, stimulating innovation, and reducing cost of food production, and in turn create a competitive market that can have a greater impact in increasing revenue for producers and ensuring better health for consumers.
Did you know?
BRAC Dairy …
Has 100 collection and chilling stations located in 25 districts, including 10 located in ultra-poor areas
Collects 102,559 liters milk daily
Serves 40,000 farmers, 64% being women
Has 23 Distributors and 37 Sales centers nationwide, covering 16,000 outlets out of 23,000
Enjoys an overall market share of 22% with a dedicated consumer base of around 500,000
Sells more than 2 packets of Aarong Milk (a BRAC Dairy product) every second
See also BRAC Enterprises & Investments receives ISO 22000: 2005 certificates - The Daily Star
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