On the 38th anniversary of its Foundation Day, BRAC announced the release of its strengthened mission, vision and values in re-affirmation of its commitment to fighting poverty in Bangladesh and globally.
Our vision is “A world free from all forms of exploitation and discrimination where everyone has the opportunity to realize their potential.”
Our mission is “To empower people and communities in situations of poverty, illiteracy, disease and social injustice. Our interventions aim to achieve large scale, positive changes through economic and social programs that enable men and women to realize their potential.”
Our values - Innovation, Integrity, Inclusiveness and Effectiveness - are core to our organization and we will be guided by them in our everyday work.
BRAC is now a global and well known development organization that achieves large scale, rapid change by working with individuals, families, communities and institutions to overcome poverty. Our approach is comprehensive – with financial services, capacity building, and livelihood development as well as health, education and social justice – enabling people to realize their potential.
To portray a consistent image of BRAC and its multidimensional work, we have evolved our logo to reflect our vision and our unique approach. The logo and its color also represent our southern roots and our focus on women.
Henceforth, our new logo will be used in all communication materials, signs and other internal and external media.
Friday, February 5, 2010
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