BRAC Poultry Becomes Key Supplier for KFC

In the spirit of Earth Day and in an effort to procure a maximum number of local ingredients to reduce carbon emission, BRAC Poultry has become the official chicken supplier to KFC restaurants in Bangladesh. KFC is the world's most popular chicken restaurant chain and has more than 11,000 restaurants in more than 80 countries, including 3 recently opened locations in Dhaka, Bangladesh.

BRAC's key supplier relationship represents a significant accomplishment for what started as a grassroots experiment in the 1970s to create income generating opportunities and improve the productivity of the poultry sector in Bangladesh. Today BRAC's poultry operations include poultry farms that produce high-yield variety day-old-chicks, commercial broiler farms that produce adult chickens, a broiler processing plant and even a poultry disease diagnostics laboratory.

Specifically, BRAC's broiler chicken processing plant, which was opened in 2004, can process approximately 5,000 birds per day and it is the only automated plant of its kind in Bangladesh. The plant purchases chickens from BRAC commercial broiler farms and a large number of independent farmers and sells the dressed meat to a variety of customers including large restaurants, hotels, supermarkets and even individual households. Given that the demand for poultry meat and eggs still exceeds the supply, BRAC's poultry operations remain an important means of supporting rural farmers while also driving sector growth by increasing the supply of high-yield variety chicks and processed broiler meat.