The question:
"BRAC already knew that high yield chickens fared badly in a village setting... There was no question that cross-bred chickens and new high-yield varieties produced more meat and more eggs – on average at least 50% more. The question was how to improve the survival rate and keep costs manageable."
--Excerpt from: Freedom From Want, by Ian Smillie
The solution:
Watch "BRAC's Innovation in Chickens - An Interview with Ian Smillie" to hear how BRAC overcame these challenges (using bananas in an innovative way) and enabled poor women in Bangladesh to turn small chicken farming into profit making work.
Freedom From Want, a tell-all book about the evolution of BRAC is coming out in April. Click Here to preorder your copy now!
Tuesday, March 3, 2009
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